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OREO

PROUDWORDS

World Pride Integrated and Social Campaign

Oreo partnered with Sydney Gay and Lesbian Mardi Gras and World Pride in 2023. To celebrate, the biscuit brand released special packs of #proudword cookies imprinted with words of love, respect and pride. These packs were designed to foster inclusivity and start conversations. 

 

We helped Oreo celebrate World Pride with a set of #PROUDWORDS films, OOH, and social ads.

We filmed influencers like Sean Szeps chatting about what each #PROUDWORD means to them:

Sean also created content of his own - click to watch.

In the lead-up and throughout the event, we spoke to our audience using targeted OOH, digital, and social placements:

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